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About.Com buys Calorie-Count.Com - weight loss site


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joepostscript
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Joined: 08 Oct 2002
Posts: 1732
Location: Columbus, Ohio


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About.Com buys Calorie-Count.Com - weight loss site

About.Com, the New York Times website Buys Weight-Loss Portal

September 14, 2006 1:20 PM ET - NEW YORK, NY:

About.com, a major website owned by the New York Times, announced that it just bought the weight-loss site Calorie-Count.com from AeroDiet.com, LLC. About.com currently gets traffic in excess of 40 million page views each month for its Health and Food Channels.

Calorie-Count.com is a site that allows users to track and manage their weight loss plan, counting the number of calories that they consume each day. There are other tools on the site to help vistors monitor daily diet and exercise. There are also social community forums on the site and personal blogs. Last month, the site had 24 million page views and attracted 464,108 unique visitors.

"About.com has consistently been the second largest health channel and the fourth largest food channel on the Web," says Janet L. Robinson, president and CEO of The New York Times Company in a statement. "This acquisition will further expand About.com's leadership in these two key verticals, providing wonderful new content and functionality for our users. Additionally, Calorie-Count.com offers a significant opportunity to attract highly sought advertising in the health and nutrition categories."
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About.Com buys Calorie-Count.Com - weight loss site